Walk into a new hotel, bar or restaurant almost anywhere in the world and there is a good chance the first thing that greets you is a screen, not a sign. Welcome messages, menus, event schedules and promotions are moving from paper and foam board to bright, easy-to-update displays.
A fast-growing global market
The numbers show how quickly this is happening. Fortune Business Insights values the global digital signage market at US$31.5 billion in 2025, forecast to reach US$69.9 billion by 2034. Hospitality is one of the key sectors behind that growth, with analysts tracking a hospitality digital signage and menu board market worth around US$3.2 billion in 2025.
Closer to home, Australians are already used to digital screens. The Outdoor Media Association reports that out-of-home advertising revenue reached $1.45 billion in 2025, with 76.6% of it coming from digital screens. Your guests see digital signage every day on the street, at the station and in shopping centres – static printed signs increasingly look dated by comparison.
Why venues are making the switch
- Instant updates. Change a welcome message, a function schedule or tonight’s specials in minutes, without reprinting.
- A better guest experience. Hotels use screens to guide guests, promote on-site dining and reduce queues – hotel signage trends for 2026–27 focus on fewer queues, clearer directions and faster updates.
- More attention on what matters. Moving images and bright colour catch the eye far better than a printed poster, so promotions actually get noticed.
- Less waste. One screen replaces a stack of printed signs that end up in the bin after each event or menu change.
What it means for Melbourne venues
You do not need a hotel-chain budget to benefit. A single 55-inch screen at the entrance or bar can welcome a function, show the run-sheet, then switch to a photo slideshow – all from your phone. For venues that host birthdays, weddings and corporate functions, it becomes part of the package you offer clients.
HoloEd hires commercial screens to Melbourne venues from $69 per week, delivered ready to use. Browse our screens or ask us for a quote for your venue.
